MV005 - Passport and End User Experience
An overview of using the Passport benefit.
SUS03 - Database, Reports and Payments
Learn how to utilize your database effectively through proper coding, track your program through reporting and develop a plan for payments.
SUS04 - Get Set Online
In this course, we talked about the importance of properly coding your sustainers, capturing data and key metrics in reports and establishing payment procedures.
SUS05 - Messaging, Naming and Benefits
In this course, we talked about the best practices of a good website design, the homepage, the donate button the donation form and more.
SUS06 - Essentials OPB
In this course we will discuss the strategy and tactics of a real station, OPB, which has a very successful Sustainer Program in place.
TEC03 - Telefundraising
This course contains recommendations on how to best apply your resources to sustainer-focused telefundraising for conversions, re-activations and sustainer upgrades.
TEC01 - Direct Mail and Email
This course contains recommendations on where best to place your resources in sustainer-focused direct mail and email for cultivation, stewardship and sustainer upgrades.
TEC04 - Maximizing Your Program: Retention Techniques and Best Practices
This course outlines best practices and techniques for retaining your hard-won sustainers.
TEC02 -Sustainers in On-Air Drives
This course covers how to boost sustainer participation in pledge through best practices.
MV006 - Support for Stations and Members
An overview of the different resources available for Passport questions and issues.
PBS station tools and resources for background, context and real-life examples to maximize revenue through best practices.
A dynamic resource designed to give PBS stations background, context and real-life examples to build a monthly giving program that maximizes revenue through best practices.
MV001 - Membership Vault
An Introduction to the PBS Membership Vault.
Membership Vault (MVault) is a registry system that enables PBS stations to provide conditional access to digital benefits.
MVault is a membership registry system that enables PBS member stations to easily provide conditional access to digital benefits.
MV002 - Getting Started with Memberships
Learn how to manage your members' entries in MVault, including how to create, edit, and delete entries.
Digital Fundraising Certification Course: Donation Form & Landing Page Optimization
June 10, 2019 - Jul 5, 2019
Multi-week collaborative learning cohorts for PBS stations to further better practices and maximize local revenue.
Multi-week collaborative learning cohorts to further better practices for PBS stations and to maximize local revenue.
MV003 - Offers
An overview of Offers in MVault.
MV004 - Bulk Import and Export
An overview of bulk actions in MVault.
SUS01 - A Word About Sustainers
Explore the overall concept of the sustainer membership, the benefits of sustainers to your member file, how cash flow works with this group of donors and the importance of keeping your membership program diversified.
SUS02 - Making a Plan
In this course, you’ll learn how to get everyone at your station on board with your sustainer program and understanding the importance of this group of donors.