A Word About Sustainers
A Word About Sustainers
Explore the overall concept of the sustainer membership, the benefits of sustainers to your member file, how cash flow works with this group of donors and the importance of keeping your membership program diversified.
FREE
Membership Vault
Membership Vault
An Introduction to the PBS Membership Vault.
FREE
Getting Started with Memberships
Getting Started with Memberships
Learn how to manage your members' entries in MVault, including how to create, edit, and delete entries.
FREE
Making a Plan
Making a Plan
In this course, you’ll learn how to get everyone at your station on board with your sustainer program and understanding the importance of this group of donors.
FREE
Offers
Offers
An overview of Offers in MVault.
FREE
Bulk Import and Export
Bulk Import and Export
An overview of bulk actions in MVault.
FREE
Passport and End User Experience
Passport and End User Experience
An overview of using the Passport benefit.
FREE
Database, Reports and Payments
Database, Reports and Payments
Learn how to utilize your database effectively through proper coding, track your program through reporting and develop a plan for payments.
FREE
Get Set Online
Get Set Online
In this course, we talked about the importance of properly coding your sustainers, capturing data and key metrics in reports and establishing payment procedures.
FREE
Messaging, Naming and Benefits
Messaging, Naming and Benefits
In this course, we talked about the best practices of a good website design, the homepage, the donate button the donation form and more.
FREE
Essentials OPB
Essentials OPB
In this course we will discuss the strategy and tactics of a real station, OPB, which has a very successful Sustainer Program in place.
FREE
Telefundraising
Telefundraising
This course contains recommendations on how to best apply your resources to sustainer-focused telefundraising for conversions, re-activations and sustainer upgrades.
FREE
Direct Mail and Email
Direct Mail and Email
This course contains recommendations on where best to place your resources in sustainer-focused direct mail and email for cultivation, stewardship and sustainer upgrades.
FREE
Maximizing Your Program: Retention Techniques and Best Practices
Maximizing Your Program: Retention Techniques and Best Practices
This course outlines best practices and techniques for retaining your hard-won sustainers.
FREE
Sustainers in On-Air Drives
Sustainers in On-Air Drives
This course covers how to boost sustainer participation in pledge through best practices.
FREE
Support for Stations and Members
Support for Stations and Members
An overview of the different resources available for Passport questions and issues.
FREE
Introducing Donation Page Optimization
Introducing Donation Page Optimization
Learn what a landing page is, why it works for nonprofits, what it means to optimize it.
FREE
Optimizing Your Donation Message
Optimizing Your Donation Message
Learn the strategic underlying force of visitor acceleration for landing pages, how it applies to your cause, and how to know if your version of it is strong enough.
FREE
Leveraging Intentions and Interests
Leveraging Intentions and Interests
Learn how to position any of your specific online asks in such a way that someone actually cares and will act upon it.
FREE
Online General Donation Pages
Online General Donation Pages
Learn why your main donation page should not be left alone, how it is likely turning away motivated donors, and what you can do right now to fix it.
FREE
Optimizing Passport Messaging Online
Optimizing Passport Messaging Online
Learn how local PBS stations are leveraging (or not leveraging) Passport, and how you can apply the online research to maximize your own opportunity.
FREE
Increasing Sustainers Online
Increasing Sustainers Online
Learn six (6) research-driven ideas to optimize your recurring giving asks online, based on the latest research in online fundraising.
FREE
Online Campaign Donation Pages
Online Campaign Donation Pages
Learn what makes campaigns effective and why you need a standalone donation page for each of them.
FREE
Online Instant Donation Pages
Online Instant Donation Pages
Learn what an instant donation page is, where to use it and how to create one by simply copying and adjusting your main donation page.
FREE
Monthly Recurring Revenue
Monthly Recurring Revenue
The PBS Sustainer Learning Center is dynamic resource designed to give PBS member stations background, context and real-life examples to build a monthly giving program that maximizes revenue through industry leading best practices.
10 Courses
Membership Vault (MVault)
Membership Vault (MVault)
Membership Vault (MVault) is a membership registry system that enables PBS member stations to easily provide conditional access to digital benefits. Simply put, it allows local stations to manage the relationships between members and online offers such as Passport.
6 Courses
Donation Forms & Landing Page Optimization
Donation Forms & Landing Page Optimization
This training will help you understand the role of a landing page, why they work, the major types of landing and donation pages for nonprofits, and ultimately arm you with research-based principles that you can immediately apply to your fundraising pages to produce dramatically improved results.
8 Courses
Stay Tuned, Currently Being Developed!
Stay Tuned, Currently Being Developed!
TBD
0 Courses
Stay Tuned, Currently Being Developed!
Stay Tuned, Currently Being Developed!
TBD
0 Courses
Stay Tuned, Currently Being Developed!
Stay Tuned, Currently Being Developed!
TBD
0 Courses