Introducing Donation Page Optimization

Introducing Donation Page Optimization

Learn what a landing page is, why it works for nonprofits, what it means to optimize it.

About this course

In a world of shrinking ad budgets, ever-increasing unsubscribes, and slowly dwindling organic site traffic, how does one get the most response from the traffic you do get, and then even use that traffic to slingshot things into an upward direction?

Enter landing and donation page optimization.

In this session, you’ll learn what a landing page is, why it works for nonprofits, what it means to optimize it and how to recognize the difference between good and bad page.

Curriculum

  • What is unique about this approach?
  • What is a landing page?
  • Why is optimizing landing and donation pages so important?
  • Why do landing pages work?
  • What's the difference between a bad and a good landing page?
  • How is the landing page experience unique to nonprofits?
  • How can I recognize changes that hurt or help my page results?
  • QUIZ: Introducing Donation Page Optimization

About this course

In a world of shrinking ad budgets, ever-increasing unsubscribes, and slowly dwindling organic site traffic, how does one get the most response from the traffic you do get, and then even use that traffic to slingshot things into an upward direction?

Enter landing and donation page optimization.

In this session, you’ll learn what a landing page is, why it works for nonprofits, what it means to optimize it and how to recognize the difference between good and bad page.

Curriculum

  • What is unique about this approach?
  • What is a landing page?
  • Why is optimizing landing and donation pages so important?
  • Why do landing pages work?
  • What's the difference between a bad and a good landing page?
  • How is the landing page experience unique to nonprofits?
  • How can I recognize changes that hurt or help my page results?
  • QUIZ: Introducing Donation Page Optimization