Optimizing Passport Messaging Online

Optimizing Passport Messaging Online

Learn how local PBS stations are leveraging (or not leveraging) Passport, and how you can apply the online research to maximize your own opportunity.

About this course

With the launch of PBS Passport, the possibilities to enhance the PBS donor experience have grown significantly, especially given its value as an offer to the donor as well as its value to impacting communities across the nation.

But are local PBS stations truly taking full advantage of this?

How can local PBS stations adjust their online donation experiences to leverage Passport and attract even more sustainers?

In this session, we’ll take a detailed look at how local PBS stations are leveraging (or not leveraging) Passport, and discuss how you can apply the research of successful online fundraising tactics to each of these pages to maximize this opportunity.

Curriculum

  • What is the value proposition of Passport? How can it help me raise money?
  • What's the first common entry point on local PBS donation pages and how can you improve them using Passport?
  • What's the second common entry point on local PBS donation pages and how can you improve them using Passport?
  • What's the third common entry point on local PBS donation pages and how can you improve them using Passport?
  • What's the fourth common entry point on local PBS donation pages and how can you improve them using Passport?
  • What are other possibilities to use Passport to get more emails and/or sustainers?
  • Passport Landing Page Opportunity Checklist
  • Quiz: Optimize Your Donation Message

About this course

With the launch of PBS Passport, the possibilities to enhance the PBS donor experience have grown significantly, especially given its value as an offer to the donor as well as its value to impacting communities across the nation.

But are local PBS stations truly taking full advantage of this?

How can local PBS stations adjust their online donation experiences to leverage Passport and attract even more sustainers?

In this session, we’ll take a detailed look at how local PBS stations are leveraging (or not leveraging) Passport, and discuss how you can apply the research of successful online fundraising tactics to each of these pages to maximize this opportunity.

Curriculum

  • What is the value proposition of Passport? How can it help me raise money?
  • What's the first common entry point on local PBS donation pages and how can you improve them using Passport?
  • What's the second common entry point on local PBS donation pages and how can you improve them using Passport?
  • What's the third common entry point on local PBS donation pages and how can you improve them using Passport?
  • What's the fourth common entry point on local PBS donation pages and how can you improve them using Passport?
  • What are other possibilities to use Passport to get more emails and/or sustainers?
  • Passport Landing Page Opportunity Checklist
  • Quiz: Optimize Your Donation Message