Increasing Sustainers Online

Increasing Sustainers Online

Learn six (6) research-driven ideas to optimize your recurring giving asks online, based on the latest research in online fundraising.

About this course

It’s hard enough to lead someone to make a one-time gift. What more to convince someone to give consistently over time?

At PBS, you know these recurring givers as “sustainers,” and they are vital to helping you continue to make an impact on your community.

So is there anything you can do specifically to increase this particular type of ongoing gift?

In this focused application session, we will give you six (6) research-driven ideas to optimize your recurring giving asks online, based on the world’s largest online fundraising experiment library as well as a recent study conducted with Salesforce focused specifically on recurring giving, examining over 4,500+ communication touchpoints, 115 nonprofit organizations and 3 different donor types.

Curriculum

  • What are the latest research-driven Ideas for Increasing Recurring Givers? Where do these ideas come from?
  • Why is recurring giving so important to focus on? What does the lates research show?
  • What can I do to increase recurring gifts in my navigation or on my homepage? (Idea #1 of 6)
  • What quick adjustment can I do on my online donation page to increase recurring gifts? (Idea #2 of 6)
  • How can I use prompts / popups on my website to increase recurring gifts? (Idea #3 of 6)
  • What is a very transferable application of typical donation page optimization that can increase recurring gifts? (#4 of 6)
  • How can the Thank You page help me increase recurring gifts?
  • Should I bother pushing for an EFT over a credit card?
  • Quiz: Increasing Sustainers Online

About this course

It’s hard enough to lead someone to make a one-time gift. What more to convince someone to give consistently over time?

At PBS, you know these recurring givers as “sustainers,” and they are vital to helping you continue to make an impact on your community.

So is there anything you can do specifically to increase this particular type of ongoing gift?

In this focused application session, we will give you six (6) research-driven ideas to optimize your recurring giving asks online, based on the world’s largest online fundraising experiment library as well as a recent study conducted with Salesforce focused specifically on recurring giving, examining over 4,500+ communication touchpoints, 115 nonprofit organizations and 3 different donor types.

Curriculum

  • What are the latest research-driven Ideas for Increasing Recurring Givers? Where do these ideas come from?
  • Why is recurring giving so important to focus on? What does the lates research show?
  • What can I do to increase recurring gifts in my navigation or on my homepage? (Idea #1 of 6)
  • What quick adjustment can I do on my online donation page to increase recurring gifts? (Idea #2 of 6)
  • How can I use prompts / popups on my website to increase recurring gifts? (Idea #3 of 6)
  • What is a very transferable application of typical donation page optimization that can increase recurring gifts? (#4 of 6)
  • How can the Thank You page help me increase recurring gifts?
  • Should I bother pushing for an EFT over a credit card?
  • Quiz: Increasing Sustainers Online