Leveraging Intentions and Interests

Leveraging Intentions and Interests

Learn how to position any of your specific online asks in such a way that someone actually cares and will act upon it.

About this course

It’s easy enough to understand what you have to offer, what you feel makes you different, and why you feel your organization deserves to exist amidst all the other organizations.

But how do you get someone to even care?

As Dale Carnegie is famously quoted, “You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.”

So how do you show interest in others, while SIMULTANEOUSLY getting others to also be interested in you, what makes you different, and why they should support you?

In this session, you’ll learn how to position what gives you merit in a way so someone actually cares, helping to move them towards the decision you want them to make, especially in a digital marketing and fundraising context.

Curriculum

  • Is it enough to be desirable, clear and credible on my page?
  • Part 1: What can I do to ensure landing pages connect my value proposition to people?
  • Part 2: What can I do to ensure landing pages connect my value proposition to people?
  • What if I don't have access to all that information about my visitors?
  • A detailed examination of one PBS local station's Month-specific membership strategy
  • Quiz: Leveraging Intentions and Interests

About this course

It’s easy enough to understand what you have to offer, what you feel makes you different, and why you feel your organization deserves to exist amidst all the other organizations.

But how do you get someone to even care?

As Dale Carnegie is famously quoted, “You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.”

So how do you show interest in others, while SIMULTANEOUSLY getting others to also be interested in you, what makes you different, and why they should support you?

In this session, you’ll learn how to position what gives you merit in a way so someone actually cares, helping to move them towards the decision you want them to make, especially in a digital marketing and fundraising context.

Curriculum

  • Is it enough to be desirable, clear and credible on my page?
  • Part 1: What can I do to ensure landing pages connect my value proposition to people?
  • Part 2: What can I do to ensure landing pages connect my value proposition to people?
  • What if I don't have access to all that information about my visitors?
  • A detailed examination of one PBS local station's Month-specific membership strategy
  • Quiz: Leveraging Intentions and Interests