Online General Donation Pages

Online General Donation Pages

Learn why your main donation page should not be left alone, how it is likely turning away motivated donors, and what you can do right now to fix it.

About this course

If you’re a legitimate non-profit, have a website and serve more than just the local community, then you most likely have an online donation page.

This, too, is a landing page, and should be treated like one, even if it only serves to catch the traffic that is not already being sent from a specific donation appeal campaign. Why? Because it has an audience of its own.

In this focused application session, you’ll learn why your main donation page should not be left alone, how it is likely turning away motivated donors, and what you can do right now to fix it. In addition to key principles you can use to make it immediately better, you’ll get a detailed template you can follow based on 100+ main donation page field experiments.

Curriculum

  • What is the greatest mistake most nonprofits make online that they aren't even aware of?
  • What can you do to prevent interested donors from abandoning your general donation page? 5 things
  • What do I do about text on my main donation page? How much? And what approach
  • How are local PBS stations treating the text on the Main Donation Page? What opportunity exists?
  • How should I evaluate the design elements of my main donation page?
  • How can local PBS stations improve the design on the Main Donation Page?
  • What do I do about donation selection? Should i do a gift array? Why or why not?
  • How can local PBS stations improve the gift array on the Main Donation Page? What opportunity exists?
  • How many fields can I ask for? How do I handle it? Especially if I have a lot of information I need?
  • How can local PBS stations improve the form fields on the Main Donation Page?
  • Can I add extras to my main donation page to help them want to give?
  • How are local PBS stations using extra content on the Main Donation Page?
  • What is an example of someone applying these principles all at the same time on a main donation page?
  • Quiz: Online General Donation Pages

About this course

If you’re a legitimate non-profit, have a website and serve more than just the local community, then you most likely have an online donation page.

This, too, is a landing page, and should be treated like one, even if it only serves to catch the traffic that is not already being sent from a specific donation appeal campaign. Why? Because it has an audience of its own.

In this focused application session, you’ll learn why your main donation page should not be left alone, how it is likely turning away motivated donors, and what you can do right now to fix it. In addition to key principles you can use to make it immediately better, you’ll get a detailed template you can follow based on 100+ main donation page field experiments.

Curriculum

  • What is the greatest mistake most nonprofits make online that they aren't even aware of?
  • What can you do to prevent interested donors from abandoning your general donation page? 5 things
  • What do I do about text on my main donation page? How much? And what approach
  • How are local PBS stations treating the text on the Main Donation Page? What opportunity exists?
  • How should I evaluate the design elements of my main donation page?
  • How can local PBS stations improve the design on the Main Donation Page?
  • What do I do about donation selection? Should i do a gift array? Why or why not?
  • How can local PBS stations improve the gift array on the Main Donation Page? What opportunity exists?
  • How many fields can I ask for? How do I handle it? Especially if I have a lot of information I need?
  • How can local PBS stations improve the form fields on the Main Donation Page?
  • Can I add extras to my main donation page to help them want to give?
  • How are local PBS stations using extra content on the Main Donation Page?
  • What is an example of someone applying these principles all at the same time on a main donation page?
  • Quiz: Online General Donation Pages