Optimizing Your Donation Message

Optimizing Your Donation Message

Learn the strategic underlying force of visitor acceleration for landing pages, how it applies to your cause, and how to know if your version of it is strong enough.

About this course

When it comes to getting things done, sometimes you need more firepower. In the case of cooking, the fire you have already is not enough to do it right. You need to make the fire you have hotter. You need more gasoline, more propane, some kind of tool for acceleration.

This is true often times for people, and also for landing pages in digital marketing and fundraising.

While everyone comes to our pages with their own burning desires, we need to give them the fuel to help keep the fire going as they force themselves through our marketing, searching for the things they want, or in our case, the things they want to support or have been wanting to support but haven’t found the right fit.

In this session, you’ll learn the strategic underlying force of visitor acceleration for landing pages, how it applies to your cause, and how to know if your version of it is strong enough to further inspire your donors to act.

Curriculum

  • Are changes I'm making even matter? Does it make a difference?
  • How do I help someone make all the right choices?
  • What exactly is a value proposition? How is it donor centric?
  • How can I quickly recognize the difference between a good and bad value prop?
  • Is the value proposition just for print?
  • How do some local PBS station websites rate against the standard?
  • Quiz: Optimizing Your Donation Message

About this course

When it comes to getting things done, sometimes you need more firepower. In the case of cooking, the fire you have already is not enough to do it right. You need to make the fire you have hotter. You need more gasoline, more propane, some kind of tool for acceleration.

This is true often times for people, and also for landing pages in digital marketing and fundraising.

While everyone comes to our pages with their own burning desires, we need to give them the fuel to help keep the fire going as they force themselves through our marketing, searching for the things they want, or in our case, the things they want to support or have been wanting to support but haven’t found the right fit.

In this session, you’ll learn the strategic underlying force of visitor acceleration for landing pages, how it applies to your cause, and how to know if your version of it is strong enough to further inspire your donors to act.

Curriculum

  • Are changes I'm making even matter? Does it make a difference?
  • How do I help someone make all the right choices?
  • What exactly is a value proposition? How is it donor centric?
  • How can I quickly recognize the difference between a good and bad value prop?
  • Is the value proposition just for print?
  • How do some local PBS station websites rate against the standard?
  • Quiz: Optimizing Your Donation Message