TEC01 - Direct Mail and Email

TEC01 - Direct Mail and Email

This course contains recommendations on where best to place your resources in sustainer-focused direct mail and email for cultivation, stewardship and sustainer upgrades.

About this course

This course contains recommendations on where best to place your resources in sustainer-focused direct mail and email for cultivation, stewardship and sustainer upgrades. Attachments include a number of sample campaigns that can be versioned for your station.

Curriculum

  • Introduction - Direct Mail
  • Renewal Mail
  • Upgrade Mail
  • Additional Gift Mail
  • Email
  • Annual Plan
  • QUIZ

About this course

This course contains recommendations on where best to place your resources in sustainer-focused direct mail and email for cultivation, stewardship and sustainer upgrades. Attachments include a number of sample campaigns that can be versioned for your station.

Curriculum

  • Introduction - Direct Mail
  • Renewal Mail
  • Upgrade Mail
  • Additional Gift Mail
  • Email
  • Annual Plan
  • QUIZ